Why Most Businesses Get It Wrong
In today’s oversaturated digital world, your business isn’t just selling a product or a service—it’s selling a story, a feeling, and an identity. The most visible part of that identity? Your logo. Unfortunately, many entrepreneurs and small business owners treat their logo as a simple commodity, hopping onto marketplaces to snag the cheapest, fastest design possible. They end up with something generic, forgettable, and often technically flawed. This is where the vast majority of businesses go wrong, confusing a cheap graphic with a meaningful brand asset.
If you’re reading this, you’re looking for more than just a picture above your company name. You’re looking for strategy, professionalism, and a future-proof identity. And after weeks of research, diving into the gig economy’s top tier, I’ve found a genuine game-changer: Eivind Holum’s gig on Fiverr, focused on delivering not just a logo, but complete brand identity guidelines.
This is a deep-dive review and promotional analysis of Eivind Holum’s service. It’s written for those ready to move past the $5 design lottery and invest in the visual backbone of their business. If a professional, attentive, and highly strategic approach to design sounds like what you need, read on.
Who is Eivind Holum and Why Does He Matter? (Beyond the Star Rating)
Eivind Holum is not your typical high-volume, low-cost Fiverr vendor. He operates in a league above, focusing on quality, communication, and strategic output. He is a Norwegian art director, graphic designer, and web designer with 10 years of experience, and crucially, he has been Vetted by Fiverr Pro—hand-picked by their team for his proven expertise. With a solid 4.7-star rating across nearly 500 reviews, he’s a designer who truly understands branding. This subtle but crucial distinction is what separates a pretty picture from a powerful marketing tool.
The testimonials about his work speak volumes—and they all circle back to the same key themes: professionalism, patience, and clear communication. Greg_hankinson, a repeat client, states simply: “Eivind is the best in the business. I would not use anyone but him for logo and brand identity creation.” Another client praised his ability to create a “system that feels both beautiful and functional,” highlighting his focus on brand alignment.
In an industry where designers can sometimes be perceived as artistic but hard to pin down, Eivind’s high praise for his communication skills is perhaps the most valuable asset. When you’re spending hundreds of dollars on a core business asset, knowing your designer is responsive, listens to feedback, and genuinely understands your vision is priceless.
The Core Offering: The “Guidelines” That Change Everything
The title of Eivind’s gig isn’t just “Design Your Logo,” it’s “Design Your Logo and Brand Identity Guidelines.” This second part is the true gold mine and the reason this service stands head and shoulders above standard logo gigs.
Eivind himself states that his goal is to “help you define an existing logo & brand experience to help you reach clarity, stand out, attract more customers and impress your audience.”
In the world of marketing, a logo alone is insufficient. What colors should you use on your website? What font is appropriate for your social media posts? How far away from the edge of the screen should the logo sit? If you can’t answer these questions consistently, your brand will look messy, unpolished, and untrustworthy.
The Brand Identity Guidelines is a comprehensive document—often a 5- to 10-page PDF—that acts as the visual rulebook for your entire company. It ensures that whether you hire a new social media manager, a web developer, or a print shop, everyone speaks the same visual language.
What is Included in These Essential Guidelines?
Across his packages, Eivind provides the following crucial elements for any scaling business:
- Logo Usage and Clear Space: Specific rules on how to use the logo (e.g., in full color, reverse, black and white) and the minimum clear space required around it to ensure visibility. This prevents embarrassing cropping or overcrowding.
- Color Palette: Not just one color, but a full, professionally defined palette with exact codes, ensuring perfect consistency across all media.
- Typography Guidelines: A defined set of fonts for different uses—a heading font, a body text font, and potentially an accent font. The guidelines explain when and where to use each one, instantly elevating the professionalism of all your communications.
- Iconography (Standard/Premium): Defining a consistent style for any brand icons or graphics you might use.
- Do’s and Don’ts (Standard/Premium): A critical visual guide showing incorrect ways to use the logo (e.g., stretching it, changing colors, putting it on a busy background). This simple section saves countless errors down the line.
The Bottom Line: Hiring Eivind for the guidelines package means you’re not just getting a logo; you’re getting the manual to build a recognizable, scalable brand.
A Breakdown of the Investment (Confirmed Packages & Pricing)
Eivind’s offerings are structured perfectly to serve businesses at different stages, from those needing an existing brand polished to those launching a full new identity. These are the confirmed packages directly from his gig page:
| Package | Price | Delivery Time | Key Focus & Deliverables | Who It’s For |
|---|---|---|---|---|
| Basic: Existing Brand Definition | $560 | 5 Days | Refinement Focus. Definition of Existing Brand, Logo usage guidelines, Color palette, Typography guidelines. (1 Revision) | Businesses with an existing logo that needs its visual rules formalized and modernized for clarity. |
| Standard: New Logo and Brand Guidelines | $660 | 6 Days | New Visual Identity. You receive a New Logo, Color Palette, Font Selection, Iconography, Do’s and Don’ts, and Brand Book Design. (2 Revisions) | Growing businesses needing a high-quality, professional logo launch and a comprehensive rulebook for all future design. (Recommended) |
| Premium: Full Brand Identity Icons and Book | $750 | 6 Days | Comprehensive Launch Kit. Same as Standard, plus Brand Images and a full Brand Presentation (making it perfect for pitches/investors). (2 Revisions) | Companies seeking investment or a complete, high-end rebrand that needs zero compromise on detail and presentation. |
Note: The Standard and Premium packages offer a faster 4 or 5-day delivery option for an additional $100.
The Standard Package at $660 is truly the sweet spot for most businesses, as it provides the crucial New Logo along with the full Brand Book Design—the essential documentation that turns a temporary design fix into a long-term brand asset.
Why You Should Choose Eivind Over the Mass Market
It’s easy to find a $20 logo on Fiverr. But as design professionals will tell you, a cheap logo often comes with massive hidden costs: poor file quality, non-transferable rights, template-based designs, and a total lack of strategy.
- Strategy First (Pro Vetting): Eivind’s focus on Guidelines proves he thinks strategically. He is designing for consistency and longevity, not just a fleeting trend. His Pro status confirms this strategic, reliable approach, saving you money and headaches in the future.
- Bespoke Design & Vision: Eivind promises that his “bespoke logos will stay in the mind of your customers and transport your message in a powerful way.” This commitment to creating something original and tailored—not pulled from a stock template—is the reason for his high price point and high ratings.
- The Communication Advantage: His reviews consistently highlight his collaborative nature and his ability to “quickly understood my vision and translated it into a system.” Brand design is a partnership; you need a designer who can translate your non-designer ideas into a powerful visual reality. Eivind excels at this crucial translation process.
- Full Deliverables Guaranteed: Since a Brand Book is part of the core offering, you can rest assured you’ll receive the necessary vector files (AI, EPS, SVG), color codes (Hex, CMYK, RGB), and usage instructions, making your logo scalable and usable everywhere.
Final Verdict and How to Get Started
If your brand is currently relying on a low-resolution file, uses five different shades of blue across your platforms, or you spend too much time guessing which font to use, you need Eivind Holum’s service.
He offers a strategic, vetted, and high-quality solution to a common business problem. Investing in his Logo and Brand Identity Guidelines package—especially the $660 Standard Tier—is arguably the best money you can spend on your brand’s future. It’s an investment in consistency, credibility, and long-term recognition.
My final piece of advice is simple: When you reach out to Eivind, be ready with your brand’s story—its mission, its target audience, and its core values. The more context you provide, the more strategic and impactful his final design will be. Stop treating your logo as an afterthought. Give it the professional foundation it deserves.